Here’s one of the latest developments in the weed industry. Cannabis drinkables have become an interesting topic lately. This is an indication that marijuana beverages will possibly lead product categories in 2019. Drinkable pot varieties include cold brew, syrup, tonic, and ale.
New CBD Beverages
News reports say CBD-infused foods or edibles have taken over in the marijuana circles. CBD is known for producing soothing effects minus the high. For example, there’s a new brand of CBD stimulant called Aurora Elixirs. The Oregon trademark of hemp and marijuana potion launched two energizers. You can purchase Lavender Spice and Grapefruit nationwide. The attractive packaging and balanced taste make Aurora Elixir a revitalizing alcoholic drink and cocktail mixer.
Another emerging product refers to Muru Cannabis Syrup. This is the first therapeutic mixer that entered the recreational marketplace. It comes in various flavors and blended with hot or cold beverages. Customer review mentioned the sugar-free syrup’s strong aftertaste. Many users attest to feeling medicated after 20 minutes of consumption. Sugar-free means the concentrate is safe for diabetics.
Another of the Cannabis drinkables consumers must watch out for are beers and sodas. An article from the Wall Street Journal described the partnership between Beer producer Molson Coors in Colorado with Canadian marijuana cultivator Hydropothecary Corporation. The two companies will produce a non-alcoholic beer laced with pot for the market in Canada.
Several months ago, New York-based Constellation Brands, maker of Corona and Modelo beers, acquired a minority stake in Canada’s Cannabis Growth. Lagunitas owned by Dutch company Heineken Lager also partnered with CannaCraft, a licensed marijuana manufacturer in the USA to make Cannabis drinkables. Hi-Fi Hops has varying amounts of THC and CBD.
Not Limited to Beer
Marijuana beverages have not been confined to brews. California Dreamin’ produces sodas infused with weed. Flavors include tangerine and grapefruit. Last July, the company announced it secured US$2.3 million worth of subsidy from Y Combinator for production and distribution all over California.
Café Hitchcock from Seattle sells lattes filled with CBD. Meanwhile, Californian Rebel Coast Winery promotes Sauvignon Blanc wine containing THC. The alcohol relaxes without any hangover and a few calories. These are some of the enterprises trying to get a fair share of the marijuana edible market.
Innovative marijuana enterprises infuse cannabidiol and tetrahydrocannabinol on a variety of beverages. CBD happens to be the most popular compound in cannabis plants. It contains below 0.1% of THC, the main ingredient that gets consumers high. Cannabis drinkables are slowly getting into the mainstream business. In other words, this class is changing the edibles weed sector. It now shapes how different kinds of people use marijuana.
Drinks enhance the recreational weed experience for those who don’t smoke. Some of these products have no pot aroma or flavor. Industry observers see a probable decrease in overall prices needed to compete with other concentrates, edibles, and topicals. Given these developments, many cannabis producers believe more users will opt for drinks infused with weeds rather than smoke and puff.
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